One of the most common mistakes that PMs make is having a narrow view of what a product is.
Imagine you're in charge of building a streaming app. 📺 You've nailed the UI/UX, and your app looks stunning. But hold on, what if it lacks engaging shows or movies? 🍿🤔 Your users aren't going to stay around to admire your stunning app.
As a PM, your role extends beyond the pixels on the screen. In this case, you may not be directly responsible for creating the content, but you should ensure that your users find value in your product. It may involve discussing content strategy and aligning with your stakeholders.
It's like being the director of a movie – you may not act in it, but you direct everything to ensure it's a blockbuster! 🎬 Your primary focus is to make sure users can accomplish their goals through your product. 🎯 This means sometimes you have to get into the weeds, streamline your operations' processes, write user documentation, meet with external stakeholders, and do other things that may not feel like you're doing “Product.”
So, as you dive into your daily tasks as a Product Manager, always keep in mind that it's not merely about the pixels on the screen. It's about crafting products that users can't help but love and find value in. 🚀
Now, go back and reflect on your current projects: What are the areas you're neglecting, thinking they're not part of Product Management? Are you maximizing the value your product brings to users? If not, what changes can you make to ensure your product stands out? 💪